Andrew Scott
Creative Director | Brand Strategist | Photographer & Filmmaker
Founder of Simple & Precise Digital Inc.
Creative Director | Brand Strategist | Photographer & Filmmaker
Founder of Simple & Precise Digital Inc.
Andrew Scott, known in the creative world as Drew, is a Toronto-based creative director, strategist, and founder of Simple & Precise Digital Inc., a boutique digital agency built to help brands cut through noise with strategy, storytelling, and content that actually converts.
With over two decades in photography, video production, branding, and digital strategy, Drew blends creative instinct with business execution — turning ideas into full-scale visual ecosystems that move people and build brands.
He started his career shooting Toronto’s nightlife scene as a teenage photographer and quickly became known for transforming raw moments into magnetic imagery. That evolved into a multidisciplinary creative career — from cinematic brand videos and product campaigns to lifestyle, fitness, and corporate storytelling. His work isn’t just creative — it’s engineered for impact.
Drew’s background in web development at SimHosting sharpened his technical side, giving him the ability to connect design, performance, and marketing systems seamlessly. That edge now powers Simple & Precise, where he leads strategy and creative for clients including Powerhouse Fitness, Canadian Active Rehab Centre, PhysioMed and many more including previous clients likeFight Sport Championship, Lanterra Developments, Parkview BMW, and Broadi of Team Canada. Each project is a blend of artistry and data-driven strategy — designed to drive measurable results.
Beyond his agency, Drew is a co-founder and partner in Actual Body, a modern health and wellness company that bridges medical innovation with lifestyle optimization. It’s another outlet for his mission: building brands that improve how people live, move, and feel.
At his core, Drew believes content is currency — and when done right, it doesn’t just look good; it sells, scales, and sticks.
Skills Overview
Creative & Visual Design
Comprehensive expertise in Creative Direction and Art Direction, leading the visual execution of brand campaigns and multi-platform content. Proficient in Graphic Design, Brand Identity Development, Typography, UX/UI Design, Signage Systems, Illustration, Packaging Design, Web Design, and full End-to-End Production. Skilled in creating cohesive visual ecosystems that elevate brand perception and user engagement.
Experience also includes detailed Project Recaps that communicate campaign results and visual impact to stakeholders.
Comprehensive expertise in Creative Direction and Art Direction, leading the visual execution of brand campaigns and multi-platform content. Proficient in Graphic Design, Brand Identity Development, Typography, UX/UI Design, Signage Systems, Illustration, Packaging Design, Web Design, and full End-to-End Production. Skilled in creating cohesive visual ecosystems that elevate brand perception and user engagement.
Experience also includes detailed Project Recaps that communicate campaign results and visual impact to stakeholders.
Content Creation & Production
End-to-end content creation across photo, video, and digital platforms—from concept to delivery. Services include Creative Direction, Content Strategy, and Campaign Development integrated with Filmmaking, Videography, Photography, and Post-Production (editing, color grading). Skilled in Location Scouting, Script Development, Social Caption Writing, and managing Social Media Channels with tailored content strategies that align with brand voice and objectives.
End-to-end content creation across photo, video, and digital platforms—from concept to delivery. Services include Creative Direction, Content Strategy, and Campaign Development integrated with Filmmaking, Videography, Photography, and Post-Production (editing, color grading). Skilled in Location Scouting, Script Development, Social Caption Writing, and managing Social Media Channels with tailored content strategies that align with brand voice and objectives.
Copywriting & Messaging
Strong capability in crafting high-impact written content that defines and deepens brand identity. Specialties include Brand
Strong capability in crafting high-impact written content that defines and deepens brand identity. Specialties include Brand
Software & Platform Proficiency
Creative Suite & Multimedia Production:
Highly skilled in Adobe Creative Cloud, including Photoshop (photo retouching, composites), Illustrator (vector design, brand assets), InDesign (print & digital layouts), Premiere Pro (video editing), and After Effects (motion graphics, animation), enabling the production of agency-level visuals and video content.
Experienced with Final Cut Pro for cinematic editing and color grading; Canva and CapCut for agile content creation tailored for rapid-turnaround social media campaigns and brand storytelling.
Highly skilled in Adobe Creative Cloud, including Photoshop (photo retouching, composites), Illustrator (vector design, brand assets), InDesign (print & digital layouts), Premiere Pro (video editing), and After Effects (motion graphics, animation), enabling the production of agency-level visuals and video content.
Experienced with Final Cut Pro for cinematic editing and color grading; Canva and CapCut for agile content creation tailored for rapid-turnaround social media campaigns and brand storytelling.
Digital Marketing, CRM & Email Automation Tools:
Strategic use of SEMrush for keyword research, SEO audits, competitive analysis, and content optimization to improve web visibility.
Proficient in HubSpot for managing the full inbound marketing lifecycle, lead nurturing, customer relationship management, and sales enablement.
Skilled in using Hootsuite and Buffer for social media scheduling, campaign management, and analytics reporting across multiple platforms.
Advanced knowledge of Customer.io, Klaviyo, and Mailchimp for behaviour-based email marketing, lifecycle automations, audience segmentation, A/B testing, and performance optimization.
Well-versed in Squarespace for building and managing responsive, SEO-optimized websites, including e-commerce functionality and content updates.
Strategic use of SEMrush for keyword research, SEO audits, competitive analysis, and content optimization to improve web visibility.
Proficient in HubSpot for managing the full inbound marketing lifecycle, lead nurturing, customer relationship management, and sales enablement.
Skilled in using Hootsuite and Buffer for social media scheduling, campaign management, and analytics reporting across multiple platforms.
Advanced knowledge of Customer.io, Klaviyo, and Mailchimp for behaviour-based email marketing, lifecycle automations, audience segmentation, A/B testing, and performance optimization.
Well-versed in Squarespace for building and managing responsive, SEO-optimized websites, including e-commerce functionality and content updates.
Operating Systems & Cross-Platform Fluency:
Technically fluent and adaptive across all major ecosystems—iOS, macOS, iPadOS, Android, and Windows—with a deep understanding of how to optimize workflows, sync devices, and ensure consistency across content creation, communication, and project management tools.
Technically fluent and adaptive across all major ecosystems—iOS, macOS, iPadOS, Android, and Windows—with a deep understanding of how to optimize workflows, sync devices, and ensure consistency across content creation, communication, and project management tools.
Clients Past & Present
Spring Sushi Toronto, RDA Consulting, Parkview BMW, Team Canada Athlete: Bolade Ajomale, Booster Juice (East York) Metropolis Condotel Suites, Chronic Ink Tattoos, Powerhouse Fitness, Dr. D. Gaber Dentistry, Frontline Transport, Doing Things Simply, Fearless Rehab, Points Defence Ticket Service, Thai Premium, Simple & Precise Digital Inc, MK Unleashed, Shalvarov Investigations, PRVLG Events, Bonvoy Payments